Privacy Policy

1. Introduction

Amber Spoke is committed to protecting the privacy and confidentiality of personal information entrusted to us. This Privacy Policy explains how we collect, use, disclose, and safeguard information from individuals and families who inquire about or use our senior care services.

This policy applies to information collected through our website, during consultations, throughout the care arrangement process, and while providing residential care services at our Bangkok facility. By using our services or providing us with personal information, you acknowledge that you have read and understood this Privacy Policy.

2. Information We Collect

2.1 Information You Provide Directly

We collect information that you voluntarily provide when you contact us, complete inquiry forms, participate in consultations, or enter into care arrangements. This includes your name, contact information (email address, phone number, mailing address), relationship to the potential resident, and information about care needs and preferences.

2.2 Health and Care Information

For individuals receiving care services, we collect and maintain detailed health information including medical history, current health conditions, medications, care requirements, dietary needs, mobility limitations, and information provided by healthcare providers. We also document daily care activities, health observations, and any changes in condition.

2.3 Information from Family Members and Healthcare Providers

We may receive information from family members about the care recipient's background, preferences, and needs. We also receive information from external healthcare providers including physicians, specialists, and therapists involved in the resident's care.

2.4 Website Usage Information

When you visit our website, we may automatically collect certain information about your device and browsing activities through cookies and similar technologies. This includes your IP address, browser type, pages visited, time spent on pages, and referring website addresses. Please see our Cookie Policy for more details about how we use cookies.

3. How We Use Your Information

3.1 Providing Care Services

We use health and personal information to provide appropriate care services, develop and implement personalized care plans, coordinate with healthcare providers, manage medications and treatments, monitor wellbeing and health status, and communicate with family members about care.

3.2 Communication and Updates

We use contact information to respond to inquiries, schedule consultations and tours, provide updates to family members about their loved ones, send monthly written reports, coordinate quarterly care review meetings, and communicate about billing and administrative matters.

3.3 Service Improvement and Safety

We analyze care information in aggregate form to improve our services, identify areas for staff training, ensure quality standards are maintained, and assess safety protocols. Individual identifying information is removed from data used for these purposes.

3.4 Legal and Compliance Obligations

We process information as necessary to comply with applicable laws and regulations governing senior care facilities in Thailand, respond to legal requests from authorities, maintain required records, and protect the rights and safety of residents and staff.

4. Legal Basis for Processing

We process personal information based on the following legal grounds: consent you have provided for specific purposes, performance of a contract to provide care services, compliance with legal obligations under Thai healthcare regulations, and legitimate interests in operating our care facility and communicating with families, provided these interests do not override your privacy rights.

5. Information Sharing and Disclosure

5.1 Healthcare Providers

We share relevant health information with physicians, specialists, pharmacies, and other healthcare professionals involved in providing care to residents. This sharing is limited to information necessary for treatment coordination.

5.2 Family Members and Authorized Representatives

We share information about residents with designated family members and authorized representatives as specified in care agreements. This includes regular updates, health status changes, and care plan discussions.

5.3 Service Providers

We may share information with service providers who assist in operating our facility, such as accounting firms, legal advisors, and technology service providers. These providers are contractually obligated to maintain confidentiality and use information only for specified purposes.

5.4 Legal Requirements

We may disclose information when required by law, in response to legal processes, to protect the safety of residents or staff, or to prevent harm or fraud.

6. Data Security

We implement appropriate technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. These measures include secure storage of physical records in locked filing systems with restricted access, encrypted digital storage of electronic health records, staff training on confidentiality and data protection, and regular security audits and updates to our systems.

While we strive to protect your information, no method of transmission or storage is completely secure. We cannot guarantee absolute security but commit to promptly addressing any security incidents that may occur.

7. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy and to comply with legal obligations. Specifically, care records are maintained for the duration of residency and for seven years following departure from our facility, as required by Thai healthcare regulations. Financial and administrative records are kept according to Thai accounting and tax requirements. Inquiry information from individuals who do not enter into care arrangements is retained for two years.

After the retention period expires, we securely dispose of personal information through shredding of physical documents and secure deletion of electronic records.

8. Your Rights

Under Thai personal data protection law and international standards, you have certain rights regarding your personal information:

Right to Access: You may request access to personal information we hold about you.

Right to Rectification: You may request correction of inaccurate or incomplete information.

Right to Erasure: You may request deletion of your information, subject to legal retention requirements.

Right to Restrict Processing: You may request that we limit how we use your information in certain circumstances.

Right to Object: You may object to processing of your information for specific purposes.

Right to Data Portability: You may request transfer of your information in a structured, commonly used format.

To exercise these rights, please contact us at [email protected]. We will respond to requests within 30 days. Please note that certain rights may be limited by legal obligations, such as requirements to maintain health records.

9. Cookies and Website Analytics

Our website uses cookies and similar technologies to improve user experience and understand how visitors interact with our site. Cookies are small text files stored on your device that help us remember your preferences and analyze site usage.

For detailed information about the cookies we use and how to manage them, please see our Cookie Policy. You can control cookie settings through your browser preferences, though disabling cookies may affect website functionality.

10. Third-Party Links

Our website may contain links to external websites operated by third parties. We are not responsible for the privacy practices of these external sites. We encourage you to review the privacy policies of any third-party sites you visit.

11. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. When we make material changes, we will update the "Last Updated" date at the top of this policy and notify current residents and families through our regular communication channels. Continued use of our services after changes indicates acceptance of the updated policy.

12. Contact Information

If you have questions about this Privacy Policy or wish to exercise your privacy rights, please contact us: